Masterclass in Community sentiment research and building trust in the community
Understanding community sentiment towards the Australian red meat industry is crucial for guiding industry investments in communication and marketing efforts.
For over a decade, MLA has conducted annual research to gauge these perceptions, helping the industry address concerns and maintain trust. This research informs strategies to enhance the community's understanding of red meat production and its nutritional benefits. Join us to explore how Australia views the red meat industry and how knowledge can shape these perceptions.
Who is the masterclass for?
Open to women and men at all levels in the meat industry who are eager to understand how community perceptions are monitored and leveraged to support industry growth.
Our speaker
