What's the workshop all about?

Are you ready to stand out and make a difference in the meat industry? Join us for an in-person workshop designed to equip you with the skills and confidence to effectively communicate with consumers and customers, engage stakeholders, build trust, and lead with shared values.

Consumers are asking more questions than ever before about their food. The conversation today is less about “What’s for dinner?” and more about “Should I be feeding this to my family?” and “Can I trust that it was produced responsibly?”.  

Answering these ethical questions with facts doesn’t get us very far. However, communicating with shared values will. 

Research shows that connecting through values is three-to-five times more powerful in building trust than simply sharing facts. 

This workshop focuses on the core aspects of the Center for Food Integrity Engage program to learn how to more effectively communicate with consumers and customers to build trust using the power of shared values. 

By adopting values-based communication, the food industry can better respond to consumer concerns and build a more trusting relationship with their customers. 

Tickets & Prices

Only 20 spots per session, don't delay! 

Members: Register during our early access period, open now until Sunday 8th September. $336 AUD + booking fee + GST

Non-Members: Registration opens on Monday 9th September$395 AUD + booking fee + GST

To claim your exclusive member discount code, login to your Members Portal here and navigate to 'Member homepage'. You may need to reset your password first.

Click the button below to book your tickets, select your preferred location and enter your exclusive access code to reveal the MBW member early-bird discount registration option.

Event Details: 
  • Melbourne: Tuesday 1st October
  • Adelaide: Thursday 3rd October 
  • Perth: Wednesday 9th October SOLD OUT
  • Brisbane: Wednesday 23rd October
  • Sydney: Thursday 24th October 

All workshops start at 8:30am and finish at 4:30pm.

For any questions, please contact [email protected]

Why Attend? 

Elevate Your Influence: In an industry where consumer trust is key, learn how to turn your communication into a powerful tool that resonates. Discover how the meat industry is perceived in Australia today and develop the skills to shape that narrative, sharing your story with authenticity and impact. 

Master Values-Based Communication: Understand the art of putting your values at the core of your communication strategy. By learning how to connect through shared values, you’ll build stronger, more trusting relationships with your audience—whether they’re consumers, customers, or community members. 

Navigate Critical Conversations: Equip yourself with the tools to handle challenging conversations. Learn how to turn these moments into opportunities to connect personally and professionally, making a lasting impression. 

Build Trust, Lead with Purpose: You’ll be able to address ethical concerns more effectively, leading to increased trust in the food produced and consumed. Become a leader who not only shares facts but connects with others on a deeper level. 

Who Should Attend? 

If you're a professional in the meat industry who wants to elevate your communication skills, forge stronger connections with stakeholders, and thrive in a supportive community of like-minded women then this is for you! Whether you're actively involved in meat industry supply chains or in an industry support role, this event will empower you to make a meaningful impact. 

Our Speakers

Belinda Cay

Belinda Cay

Co-founder and Director, AgCommunicators

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Samantha  Jamieson

Samantha Jamieson

Group Manager for Community and Events , Meat and Livestock Australia

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Deanna Lush

Deanna Lush

Managing Director, AgCommunicators

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Our Partners

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Thank you to our Venue Partners

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