Inside Track: Getting Your NPD Retail-Ready with Trudie Van Niekerk

Inside Track is our new masterclass series designed to give you an in-depth look at the key skills needed to progress in different functions across the meat and food industry.

From commercial and operations to technical and marketing, we’re bringing you real-life insights from industry leaders who’ve been there, done it, and are ready to share what it takes to succeed.

Join us for a practical masterclass designed for anyone involved in NPD, commercial, or category roles within food and meat businesses. Led by Sainsbury'sd Head of Innovation Trudie van Niekerk, this session gives you a behind-the-scenes look at what retailers really want when it comes to new product development.

From spotting genuine range gaps to avoiding common pitching pitfalls, Trudie will share real-world advice from her experience working with major retailers including Woolworths, M&S and Sainsbury's. You’ll learn how to shape ideas that stand out, structure a pitch that lands, and build stronger retailer relationships along the way.

Don’t miss this opportunity to gain insider knowledge and ask your questions directly to someone who’s sat on the other side of the table.

Who is this session for?

This session is ideal for anyone working in NPD, commercial, or category roles within food and meat businesses.

Our speakers

Trudie Van Niekerk

Trudie Van Niekerk

Head of Innovation, Sainsbury's