Member's Masterclass: B2B marketing and TikTok with Sally Molyneux and Karen Quirchove
Join Sally and Karen as they share their key learnings from introducing the use of TikTok in their B2B sales for their kp Infinity campaign
The UK Government announced in January 2023 that it would be introducing a ban on the supply of a range of single-use plastics in England and Wales. It included expanded and extruded polystyrene single-use food containers. They can’t be recycled at scale which means they potentially harm the environment when they end up in the wrong place.
kp Infinity® food containers and trays are fully recyclable. They are made from extruded polypropylene (EPP). It’s a widely available plastic that has an established recycling stream. So, the ban doesn’t apply to kp Infinity®.
So the kp team had a problem to solve. They needed to educate and inform their audience about their product. And they used the unlikely channel of TikTok to help them do this.
Join them to learn tips about how you can be more creative with your campaigns, engage different audiences and generate leads.
This masterclass will cover
- Why kp used a new communications channel, TikTok, to reach their customers’ customers
- How kp built a strategy and tactics
- The metrics and results
- The continuing story (lobbying😊)
Who is the masterclass aimed at?
Curious Meat Business Women members, particularly those with a interest in commercial, B2B sales, marketing and lead generation.
Our speakers
Sally Molyneux
