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EXCLUSIVE MEMBER EVENT: Masterclass in Public Relations & Media
December 2, 2021 @ 9:00 am - 10:00 am
Thursday 2nd December 2021 @ 09:00am- 10:00am(UK Time)
We have a story to tell – but how should we be telling it?
In this exclusive member event led by Hannah Lloyd, you will explore the role of both print and digital media to tell a story in today’s world.
This masterclass is suitable for anyone with an interest in how to best engage and target the meat industry, starting at the farm gate
The agricultural supply chain is one of the few industries where the decline of print media consumption is bucking the trend. In this session we explore the longevity of this medium and how media consumption has evolved to be multi-channel and how you can capitalise on this within your comms strategies to engage people on the meat industry’s story
Virtual Event
About this Event
Host: Hannah Lloyd, Pinstone
Guest speaker: Ben Briggs, editor Farmers Guardian
Introduction presentation from Pinstone: what does multi-channel communications really look like, and how has the consumption of media evolved over the last decade – how should we be effectively telling stories in today’s world? The uprising of social, instantly consumable media in the era of fake news. Breaking news versus analysis and the role of PESO in building a robust integrated communications strategy.
Presentation from Ben Briggs: how a major publisher has evolved to offer a truly integrated print and digital media package.
Q&A
Hannah Lloyd is associate director of Pinstone, a specialist agri-food communications agency. Driven by her passion for the industry, she inspires clients and colleagues to deliver meaningful communications that resonate across the supply chain. She is an active member of Meat Business Women and the British Guild of Agricultural Journalists.
Ben Briggs has been the editor of Farmers Guardian for almost six years. A journalist for the past 18 years, he has a background in the local press and is a former chairman of the British Guild of Agricultural Journalists. He is a regular radio and TV commentator on farming issues in both the national and local press.
