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Members Masterclass with Hannah Lloyd: PR in a Crisis, Top Tips & Media Training, The Basics
August 16, 2022 @ 9:30 am - 10:30 am
Tuesday 16th August 2022 @ 09:30am- 10:30am (UK Time)
Hannah delivered a fantastic masterclass in December 2021 on PR and Digital Media and we have the pleasure of Hannah’s expertise for this August Masterclass
About this Event
A masterclass in how to handle what no one ever wants to be faced with; a PR crisis! We explore top tips for how to plan and prepare, advice for dealing with a PR crisis, and some media training basics to help you ensure your spokespeople are prepared.
Aimed at people working in the meat industry in roles where they may be faced with any sort of internal/ external backlash or PR crisis.
- Definition of a crisis
- How to plan for it?
- Top tips to be prepared
- In the eye of a crisis
- How to manage a PR crisis
- Things to remember
- Media training, the basics
- Some golden rules
About Hannah
Hannah Lloyd is director of Pinstone, a specialist agri-food communications agency. Driven by her passion for the industry, she inspires clients and colleagues to deliver meaningful communications that resonate across the supply chain. She is an active member of Meat Business Women and the British Guild of Agricultural Journalists, and on the committee for the Vet Marketing Association.
