Australian Masterclass: Community sentiment research & building trust in the community

Understanding community sentiment towards the Australian red meat industry is crucial for guiding industry investments in communication and marketing efforts.

For over a decade, MLA has conducted annual research to gauge these perceptions, helping the industry address concerns and maintain trust. This research informs strategies to enhance the community's understanding of red meat production and its nutritional benefits. Join us to explore how Australia views the red meat industry and how knowledge can shape these perceptions.

Who is the masterclass for?

Open to women and men at all levels in the meat industry who are eager to understand how community perceptions are monitored and leveraged to support industry growth.

About Sam

Sam has had over 30 years of experience working in the Australian meat industry in various roles - from market insights and analysis to managing marketing and communications programs. Sam is currently the Group Manager for Community and Events with Meat and Livestock Australia, based in Sydney. In this role, Sam manages a small team that implements the Australian Good Meat community communications program, the Red Meat Ambassadors program, and MLA hosted and sponsored events.