Fuelled By Ambition: How to get Involved

In 2025, Meat Business Women is celebrating 10 years of empowering women in the meat industry. And to mark 10 years of our Ambition, on International Women's Day, we've launched our Fuelled by Ambition campaign!

What is Fuelled By Ambition?

Fuelled by Ambition is our campaign that celebrates the incredible ambitions of the people who work in our industry and urges the food industry to take bold action toward a more balanced, inclusive, and inspiring future.

We know that ambition looks different for everyone. Whether you’re already a senior leader driving change, aiming to achieve better work-life balance in a demanding industry, or focused on developing new skills and advancing your career at your own pace, your ambitions are unique and deserve to be celebrated.

It’s about defining what ambition looks like to YOU and how, together, we can accelerate action for a more balanced, inclusive, and inspiring industry.

So share with us - what your #AmbitionLooksLike

Campaign Timeline

Activity begins on Friday 7th March/Thursday 6th March 2025. Expect to see:

Launch video on Meat Business Women's LinkedIn & Instagram channels
User generated social media posts
Media and press engagement

How to spread the word about the campaign

This is a milestone year for Meat Business Women and we want you to get involved!

Social media resources are free to download and we encourage you to use them to help share the stories of ambition across our industry.

1. Share the campaign video on social media

This video tells the story of our campaign and features many incredible people in our industry. Share it on your own social media channels and encourage colleagues and friends to do the same:

Share our post on LinkedIn

Add our post to your stories on Instagram

2. Create your own social media post

What does your Ambition Look Like? We want you to share your Ambition Story on social media. Use the templates below to create your own

LinkedIn post template for organisations

Instagram story template for organisations

LinkedIn post template for individuals

Instagram story template for individuals

3. Create a 'Fuelled by Ambition Board' in your workplace

Encourage your colleagues to share their ambitions on an Ambition Board at your site.

Display a large whiteboard, grab some colourful post-it notes and ask all your team members to finish the sentence 'My #AmbitionLooksLike...' askng them to share their goals and ambitions. This not only makes for some great LinkedIn post content for your organisation, but is a great way to understand what your teams want to focus on for the future and can help shape personal development conversations.

Why 'Fuelled by Ambition'?

Ten years ago, Meat Business Women set out with our own bold ambition - to connect, inspire, and empower women to build successful careers in the meat industry. Since then, we've made great strides on gender balance, but we know that change can happen faster.

We’re launching our Food Chain Charter to guide the next decade of gender inclusion, calling on individuals and organisations to take meaningful action toward a more balanced industry.

We’ve set out our ambition for the industry.

Now, we’d like to ask you what your Ambition Looks Like?