Open Masterclass: The Power of Video in Communication with Ben Coates

This masterclass will give a detailed overview on how video is consumed by your audiences, plus insights and techniques to reach and cut through to them. Ben will explain the importance of finding the story in your message to make sure you resonate with viewers. Plus he'll share some quick win tools and apps to elevate your social video content.

This masterclass is open to all, so please feel free to send to your colleagues so they can join too!

Who is this session relevant for?

Communications, marketing and social media teams primarily, or anyone in the business with a need to reach the masses.

Ben's slides can be downloaded here

About Ben

Ben Coates is the founder of Cande Group, a creative agency that specialises in high-end video content across the agriculture supply chain, producing technical, promotional, and consumer marketing content. Ben comes from a background in television, where he developed formats for UK broadcasters before moving into corporate production and the ag sector, leading the in-house video team at the AHDB prior to launching Cande. He is also a member of the University of Wolverhampton's Screen School Advisory Board.