‘Spotlight On’ with Jayne McMillan
New Zealand’s Jayne McMillan has been unveiled as the third star of this months ‘Spotlight On’ video showing behind-the-scenes footage of her life and career in the meat industry.
‘She Looks Like Me’ Aotearoa will showcase the breadth of roles and career options that exist in the meat supply chain and launches with the ‘day in the life’ video of Cromwell Butcher, Jayne McMillan who has combined her love of science and her connection to the rural sector.
Laura Ryan, global chair of Meat Business Women, which created ‘She Looks Like Me’, says: “To attract and retain more female talent, the meat industry needs more visible role models and showcase a wider variety of roles. Many people still think working in the meat industry means being a farmer or working on the production line – and they often think it means being a man. By championing real women who work in our sector, ‘She Looks Like Me’ will shine a light on the meat industry in a way that’s never been done before, giving it a human – and female – face and showing the career options that exist.”
Jayne said, “When I started in the industry, 27 years ago, there were no women on the processing floor and they were largely confined to administration roles. Through hard work, passion and resilience I now own and operate a boutique butchery and delicatessen where I am CEO, Human Resource Manager, Accountant, Butcher, Packer, Customer Service Representative and more.”
I am proud to share my meat industry story through the She Looks Like Me campaign, and urge any women to consider this sector. There is a role for everyone, from technical, butchery or trimming through to marketing, procurement, and leadership – your opportunity for growth is endless. Take the leap. I am living, breathing proof of where that first step can take you.”
The campaign follows New Zealand’s commitment to getting more women into the meat sector following the ‘Gender Representation in the Meat Sector 2020’ report which showed that women account for 36% of the industry’s global workforce. A first of its kind for the meat industry, the campaign aims to challenge stereotypes about working in meat and put a human face to the sector at a time when it faces increased public scrutiny and pressure to become more diverse.
Jaynes video is also available to view on YouTube here. It is the third in a series of videos to be published over the next year.
Meat Business Women’s ‘She Looks Like Me’ and ‘Spotlight On’ initiatives aim to challenge stereotypes about working in meat and put a human face to the sector at a time when it faces increased public scrutiny and pressure to become more diverse. Last year, a report commissioned by Meat Business Women revealed women make up just 36% of the meat industry’s global workforce and hold just 5% of chief executive roles.
Meat Business Women has created a digital toolkit, including social media visuals, to help meat businesses and individuals upload their own #shelookslikeme content, humanise the jobs they do and more widely promote career opportunities in their sector. The toolkit is free of charge and available here.
Meat Business Women members can access enhanced resources here.
If you are a woman working in the meat industry and would like to feature in a future ‘Spotlight On’ video, please get in touch at email@example.com
For more information about Aotearoa New Zealand’s meat industry and the varied roles within, visit www.meatyourcareer.co.nz