Adam Couch

CEO, Cranswick plc

The pace of change in the meat industry is unprecedented and we need to adapt quickly to these challenges. Collectively, we can only thrive by ensuring the industry can attract and retain the best possible talent and ensuring that careers are built on merit in an environment of inclusivity and diversity.

I am proud to be able to associate with Meat Business Women, the global professional networking group for women working across the meat industry, which is helping to change the old fashioned perception of being a male dominated industry to one that is seen to be open to all and is a forward thinking, relevant, and exciting industry to work.

“As one of the world’s most responsible food producers, the choice is a simple one for us at Cranswick. We don’t want to be part of the problem – we want to be part of the solution. We want to inspire positive change, and lead the way so that others can follow. That’s why we created Second Nature. It’s our climate-ready blueprint for action.”