MBW I Fuelled By Ambition

Meat Business Women are launching a landmark Charter, setting a bold ambition: 40% female representation across the food industry by 2035.

Fuelled by Ambition is the campaign driving this vision forward. We’ve defined our ambition—now we’re asking you: What does your Ambition Look Like?

The food industry is built by incredible people with unique goals. Whether big or small, they matter. This is about redefining ambition on your terms. Because when you own and share your ambition, you not only drive your own success but you also inspire change in others—fuelling a more gender-balanced and inclusive future for our industry.

So share with us - what does your Ambition Look Like?

Campaign Timeline

Activity begins on Wednesday 5th March in Australia 2025, and Thursday 6th March 2025 in the UK & Ireland. Expect to see:

Launch video on Meat Business Women's social media channels
Social media posts from our community and the wider food industry
Food, farming & HR Media and press engagement

Who can get involved?

We're encouraging anyone who works in or with the food industry to get involved with this campaign.

Individuals - Create your own Fuelled by Ambition social post (find out how below)

Managers - Explore the ambitions that exist in your team (find out how below)

Organisations - Join forces with Meat Business Women to drive meaningful change and ensure the long-term success of our industry by partnering with us, and signing The Food Business Charter.

Here's how to get involved...

Why 'Fuelled by Ambition'?

Ten years ago, Meat Business Women set out with our own bold ambition - to connect, inspire, and empower women to build successful careers in the meat industry. Since then, we've made great strides on gender balance, but we know that change can happen faster.

According to global research conducted by Meat Business Women for the meat manufacturing sector, women accounted for just 33.5% of the workforce in 2023 – a decline from 36% in 2020.

We’re launching The Food Business Charter to guide the next decade of gender inclusion, calling on individuals and organisations to take meaningful action toward a more balanced industry with 40% female repesentation across the food industry by 2035.

And we know the food industry is built by incredible people with unique goals. Whether big or small, ambition matters. By sharing and owning your ambitions, you become part of the movement accelerating real change.

We’ve set out our ambition for the industry. Now, we’re asking you what your Ambition Looks Like?