#WorldIronWeek 2022: How to get involved

August 22, 2022 By

World Iron Awareness Week 2022

Fiona Windle, Head of Nutrition at Beef + Lamb NZ explains more about the campaign, how to promote red meat as a healthy source of iron and how you can get involved.

What is WIAW?

World Iron Awareness Week takes place from Monday 22 – Sunday 28 August 2022. The campaign provides a platform to raise awareness about the effects of iron deficiency, and to start conversations around how we are feeling and performing in our everyday lives

How can me and my organisation get involved?

Tap into the World Iron Awareness Week promotion toolkit where there are ready-to-use resources and images to use on your channels to spread the word during the campaign week running 22nd to 28th August.

You can also access resources from Global Meat Alliance for social media and other marketing channels.

>> Access the Beef + Lamb NZ toolkit here

>> Access the Global Meat Alliance toolkit here


We can amplify our united voice on red meat nutrition, so join the conversation using the hashtag #WorldIronWeek

The video is brought to you by Global Meat Alliance, Beef + Lamb NZ and Meat Business Women.

About Fiona

Fiona is a Registered Nutritionist and Head of Nutrition for the domestic beef and lamb marketing arm in New Zealand.  As a natural collaborator, she brings her passion from the fields of science and communication, and extensive networks to feed into the domestic marketing strategy of the New Zealand beef and lamb sector.

Beef and Lamb New Zealand Ltd, Beef and Lamb Inc and MIA is the exclusive New Zealand Territory Partner of Meat Business Women.